From e-commerce platforms and mobile apps to SaaS dashboards and brand identity — I design interfaces that are beautiful, clear, and a pleasure to use.
I'm Anna Lakatos, a UX/UI designer based in Novi Sad, Serbia. With over 20 years of experience, I specialize in designing digital products that are both visually refined and functionally excellent — from mobile apps and e-commerce platforms to complex SaaS dashboards and brand identity systems.
My work spans fintech, education, fashion, beauty and event management — always with a focus on clear information hierarchy, elegant visual systems and experiences that feel natural to use. I believe that great design isn't just about how something looks — it's about how it works, how it feels, and how effortlessly it guides people toward what they need.
I work closely with product teams, founders and stakeholders to translate complex requirements into intuitive, beautiful interfaces. My process begins with listening — understanding the business, the users, and the problem we're truly trying to solve — before a single pixel is placed.
Whether I'm working with an early-stage startup or an established brand, I bring the same level of care and precision to every project — from the first discovery call to the final handoff.
Full mobile e-commerce for Serbia's leading cosmetics retailer — browsing, promotions, real-life feed and loyalty program.
Fashion social app — live events, style discovery, branded content streams and interactive user profiles for fashion enthusiasts.
Desktop e-commerce including a beauty technology sub-brand for device-based skincare treatments.
HR onboarding platform — progress tracking, upcoming events, team management and company news in one clean dashboard.
Collaborative story-sharing app — create story collections, invite collaborators and share memories in a visually rich dark-themed experience.
Virtual classroom and video conferencing app — live sessions, user management, engagement scoring and group coordination.
Online hairstyle education platform — courses, tutor profiles and detailed program pages for a professional beauty academy.
I'm Anna Lakatos, a UX/UI designer from Novi Sad, Serbia with 20+ years of experience. Available for freelance projects, collaborations and full-time opportunities.